However, without any preliminary exploratory research to identify this, our survey will miss these issues. A focus group most commonly contains 8 to 12 people fitting the description of the target sample group and asks them specific questions on the issues and subjects being researched. Sometimes, focus groups will also host interactive exercises during the session and request feedback on what was given.
This depends on what is being researched, like a food sampling for a fast food chain or maybe a presentation of potential advertisements for an anti-smoking campaign. Focus groups continue to be one of the most common uses of exploratory research, providing researchers with a great foundation on where people stand on an issue.
The open and natural discussion format of a focus groups allows for a wider variety of perspectives in a shorter period of time. Beyond this, when it comes to designing your survey and research plan, it is usually not best to reinvent the wheel.
All research strategies can benefit from reviewing similar studies taken and learning from their results. For example, if you are running your second annual customer feedback survey, look at the questions that were provided the most useful information and reuse them in your new survey.
External secondary research can also help you perfect your research design. Expert surveys allow us to gain information from specialists in a field that we are less qualified or knowledgeable in. It would ask broad open-ended questions that are designed to receive large amounts of content, providing the freedom for the experts to demonstrate their knowledge.
With their input, I would be able to create a survey covering all sides of the issues. All open-ended questions in your survey are exploratory in nature. Adding a few open-ended questions in surveys with large amounts of respondents can be somewhat difficult and time-consuming to sort through, but it can indicate important trends and opinions for further research.
So we learned how exploratory research works to give your survey and research design a better focus and significantly limits any unintended bias. As shown through our four different examples, this form of research functions best as a starting point for descriptive research.
Descriptive research, on the other hand, can measure your data statistically. That is why descriptive research is the next stop on our train ride through the different research methods. Hi Yusuf, The answer to your question is that it depends on what your research goals are.
Or are you asking open-ended questions to gain information on customer perception? Exploratory research is not defined based on the topic of your study, but instead on the information you are trying to find. If you want to do exploratory survey research on the topic, ask respondents to share their favourite parts of the event and areas where the event can be improved. This is opposed to writing multiple choice questions that force the respondent to choose from a premade list of answers.
This is extremely informative and so simple to understand for novice researchers like myself — I am currently working on my Msc dissertation proposal and the goal of my study is to generate data from nurses and explore their knowledge, perceptions, attitudes and beliefs in the use of music in an emergency department..
I have decided to use two focus groups with participants in each.. In the country I am living in such study has never been done and overall there is a dearth in European literature addressing this topic.. After reading your article my mind is clear that the most suitable design would be exploratory.. I am writing this first of all to thank you for your post and to please ask for your opinion on whether you feel I am on the right track?
I am glad that you found the article so helpful! Sounds like you are right on track in your exploratory research. Focus groups are definitely a great way to develop a better understanding of how a group feels on a topic. After you receive all your valuable feedback, remember that the information is still exploratory. Well the answer is the core goal of exploratory research is to equip marketers with enough information to facilitate marketers plan a format research design correctly.
For example by conducting exploratory research the marketer can find out that the competition is using popular social media channels like Facebook, Twitter, LinkedIn and YouTube to reach target consumers effectively and successfully engaging customers with the brand directly. Now with this information he can plan a formal research design to test his hypothesis. Thus descriptive research is used to explain, monitor and test hypotheses created by marketers to help them find accurate answers.
Due to this reason descriptive research is rigid, well structure and well planned and uses quantitative techniques like questionnaires, structured interviews, data analysis etc. For example, the marketer from previous case and use descriptive research to find out if he also starts using social media marketing techniques for promoting his products and services then:.
Causal research is used by marketers to find cause and effect relationship of variables. In this type of research, the marketer tries to understand the effects of manipulating independent variable on other dependent variable. Causal research uses field and laboratory experimentation techniques to achieve its goals.
This research is used by marketers mainly to predict and test hypotheses. Think I have missed any major insights in this article? Get thee to the comments and let me know. Thanks for the article.. Sandeep, a formal education can help you hone your conceptual skills as well as give you a better understanding about the applicability of market research in different business scenarios.
You are currently working in the field level of market research. The data collected by you as an interviewer can be then processed as qualitative data or quantitative data. If you wish to make a career in quantitative research then I would suggest you to do a course in statistics. Anil, That really depends on your skills and interest.
If you are coming for statistics background and like number crunching you would enjoy quantitative research. If you like meeting new people and interview them then you will enjoy qualitative research more. This is very helpful. I am having an interest in marketing research and your article helped me to give more understanding in a very simplified way.
Also, can you share us whats the career path when you want to pursue Marketing Research?
Types of Exploratory Research Design Some of the more popular methods of exploratory research design include literature searches, depth interviews, focus groups, and case analyses. Literature Search: It is one of the fastest .
Types of exploratory research design 1. Marketing Research Presented by Zara Imran MSBA I & II, MBA V & VI Dated: May 18, Time: pm till pm 2.
Exploratory Research Methods. You may wonder how you can explore a topic if there is little information about it. There are several methods that are used in exploratory research. Researchers may use primary or secondary research, or . Exploratory research, as the name implies, intends merely to explore the research questions and does not intend to offer final and conclusive solutions to existing problems. This type of research is usually conducted to study .
Exploratory research is used when the topic or issue is new and when data is difficult to collect. Exploratory research is flexible and can address research questions of all types (what, why, how). Exploratory research is often used to generate formal hypotheses. Explanatory Research Definition, Types, Comparison, Advantages, disadvantages. Add Comment. Purpose of Explanatory Research: Exploratory researchers are normally led when an issue is not obviously characterized. It permits the agent to familiarize with the issue or idea to be examined, and conceivably create theories .